Bespoke Events

In addition to our own annual events, we also plan, manage and execute bespoke events for elite clients. To ensure these events maintain the Group’s high standards we offer the full range of services required to realise a successful event.

Some of our services include:

Project Management

To achieve your pre-defined objectives, your project needs to be well planned. We are here to make sure that this is fully taken care of. Our experienced managers will oversee the whole process, from an operational and organisational perspective. We are used to working to tight deadlines and according to allocated budget, resources and scope. When we put our name to something, we guarantee a professionally run and well-managed event with the aim of achieving your goals.


We have at our disposal a wide range of experts and consult- ants with many years of experience in the field. We also have a long history of dealing individually in the markets we operate in, with several local partners and associates in the major economic hubs of Africa, the Middle East and the main capitals of the world. If you wish to embark on a project and are looking for advice and direction, we can provide you with consultancy services on all event-related issues ranging from the conceptualisation of the event to the actual implementation and post-event management.


We can mobilise and coordinate partnerships with local and international organisations to ensure wide exposure of the event. We have access to business leaders, investors, policy makers, civil society and media representatives as well as academics from across Europe, the USA, and all Commonwealth countries, Africa, Asia and the Middle East.

Our prestigious events have been endorsed by institutions such as the World Bank, the Corporate Council on Africa, the African Development Bank, Dubai Chamber of Commerce & Industry, the COMESA Regional Investment Agency and various local Governments, Chambers of Commerce, Business and Trade Institutions and Associations.

We also have strong business relationships with a number of international bodies including NEPAD, Agence Francaise de Developpement, GIZ, Southern African Development Community (SADC), the World Economic Forum (WEF), the African Union (AU), the Alliance for a Green Revolution in Africa (AGRA), the China-Africa Business Council (CABC) and many more. We collaborate closely with these organisations on many projects to reach out to all stakeholders and ensure the right mix of participants.

Social Media Management

Working independently or in liaison with third party marketing teams, our marketing and communications teams can create, implement and monitor social media marketing through pre-event calendars, webinars, Twitter chats, blog posts as well as live tweets during the event.

Programme Agenda

The success and relevance of any event will be dependent on its agenda. Our events are specifically tailored to create an environment for open and constructive dialogue where participants can collaborate to formulate new ideas and implement solutions. We can help design an agenda so that the event has the de- sired outcome. Our events have taken many forms and shapes and have included the full range from plenary and break-out

Registration Management

We have an established online registration system that we use to administer all events we organise. In less than a minute, participants are able to register their attendance and essential details regardless of their location in the world, and we are able to keep track of live changes to the participant lists, such as cancellations. This system also allows us to compile a list of the final attendees at your event, which can be added to your database of contacts easily since it is compatible with most database programmes. On the day of the event we take special care to put in place a simple, quick and straight forward participant registration process

Event Management

We can be as hands-on or hands- off as required. We have experience overseeing and managing events on the day itself. We can manage the registration process, and execute the smooth running of the programme. We have experience in coordinating simultaneous translation services, speakers and everything else which runs behind the scenes – AV, presentations, caterers, room set up etc. We can also provide session summarisers for the post-conference report.

Content Creation

We provide a content creation service which comprises daily event round- ups, conference video highlights and video interviews which are shared by organisers, sponsors, partners and delegates.

Post-Event Follow Up

Once the event is over we ensure a proper follow up. This includes producing and distributing press releases to the media, designing and administering surveys to gather feedback on the event, sending thank-you letters to delegates and speakers etc.


Examples of Bespoke Events

AFC Debate: Africa Transforming Africa

This high-level panel discussion looked at the challenges and opportunities posed by Africa’s estimated $93bn infrastructure gap.

African Development Bank Business Breakfast Meeting
This event was attended by 150 business leaders and took place during the World Economic Forum 2010 in Dar Es Salaam, Tanzania.

COMESA Investment Forum

IC Events has organised three investment forums for COMESA, each attended by over 1300 international business and government leaders. The inaugural event was organised in Sharm El Sheikh, Egypt in April 2010, while the second event was held in Dubai in March 2011 and the third back in Sharm El Sheikh in February 2016.

African Development Week

Taking place in April 2016 against the backdrop of the adoption of the Sustainable Development Goals, agenda 2030, African Development Week, hosted high-level panellists from Africa and other regions as well as giving Ministers the opportunities to address the issues, discuss and share their views and experiences in the advancement of Africa’s development.